Among the most startling outcomes drawn from the research is the apparent absence of a direct evangelistic impact by the movie. Despite marketing campaigns labeling the movie the “greatest evangelistic tool” of our era, less than one-tenth of one percent of those who saw the film stated that they made a profession of faith or accepted Jesus Christ as their savior in reaction to the film’s content.The anaysis of the shallowness of the consequences of this film refer to the same new world of communications cited before in examining social consequences:
Equally surprising was the lack of impact on people’s determination to engage in evangelism. Less than one-half of one percent of the audience said they were motivated to be more active in sharing their faith in Christ with others as a result of having seen the movie.
George Barna, the director of the research, commented that many people would probably be surprised that there was not a more lasting and intense impact from the movie. "Immediate reaction to the movie seemed to be quite intense," he noted, "but people’s memories are short and are easily redirected in a media-saturated, fast-paced culture like ours. The typical adult had already watched another six movies at the time of the survey interview, not including dozens of hours of television programs they had also watched."You can't counteract the emotional consequences of postmodernity simply by being more ironic, or cooler, or more intense. Just going further and faster does not help you when you are having problems with finding directions -- the proper treatment of ADHD may not include a new Gameboy.
These intellectual, social and emotional consequences of postmodernity have spiritual consequences as well.
No comments:
Post a Comment